The usual definition of small and medium sized enterprises (SMEs) is any business with fewer than 250 employees. In the United Kingdom, there were 6.0 million SMEs in 2020, which was over 99% of all businesses. With this huge amount of businesses, we may ask ourselves – how do these SMEs try to survive the pandemic? It is not new to anyone that even big businesses were left with no choice but to halt operations due to the nuances the 2019 Coronavirus brought to the whole world, placing a lot of people at risk for their health.
The swift move from physical stores to the digital world of businesses made a huge impact on the way of doing business in today’s situation. This increased the chance for businesses of all sizes to continue their operations. With the demand of social media sites, people are becoming more inclined towards online shopping more than ever and thus has brought the increase of using micro-influencers to reach one’s brand to their local consumers.
Here’s how micro-influencing is benefiting small and medium sized enterprises to build their brand in this pandemic.
- Engagement – because micro-influencers have a definite, and clearly defined kind of followers, they have a very high amount of engagements making their audiences more connected to them.
- Cost-Effective – one good thing about getting micro-influencers is they guarantee effective marketing strategy even for businesses with limited budget. According to a survey, the amounts social media influencers charge for posts with the most common range being between £101 and £250 and two per cent charging more than £1,000.
- More Genuine – micro-influencers gives an impression of being trustworthy individuals as they produce more authentic and relatable content for their viewers. Hence the relationship between their followers can be deeper as they connect on a more personal level.