Freelancers: Tips to impress a client

If you are new to the Gig Economy you will want to impress as many clients as possible and build healthy relationships with as many businesses as you can.  As you know, being a freelancer doesn’t come with a huge salary that you can use to advertise, market and generate free leads coming in. You will want to post reviews, build up your profile and grow your relationship base. What freelancers have in return is your existing and past clients telling everyone they know about us– they can be your marketing tool too.

But where do you start? How do you form such relationships where clients would rave about you? The thing relies on their experience. When you provide a memorable service, people are going to talk about it. They’re going to remember you and they’re going to think of you next time. 

Here are some go-to-methods to impress your clients and foster a harmonious relationship with them: 

Treat them like humans too– clients are not paychecks even if they commissioned you for work. If you are just thinking of your clients as a percentage of your income, you’re going to produce a negative relationship. Know your clients by simply remembering their name, their birthday, their upcoming projects and launches, but most importantly, let them know that their business is valuable to you.

Gifts can be anything – after each deal, do not forget to thank your customers for trusting you. You could simply send a ‘hey, thanks for doing business with me’ every once in a while. It is always appreciated. Especially now that we are in a pandemic, physical contacts are discouraged, sending words of affirmation of your gratitude is a good way to let them know your feelings.

Have an organised system – Freelancers are employees to different customers at once, which is why it is necessary to organise your work processes and to have the right systems and processes in place. If you can appear to be organised and professional to your clients, they are going to love how efficient you are in handling tasks.

United Kingdom has currently over 2 millions freelancers and it is still on the rise, if providing a positive distinct customer experience is your best shot at getting referrals and repeat business then the best way to impress your clients is by having an end-to-end process, make sure that you are consistent in providing your service in communication and in output.