How to name your small business?

Before you launch your business one of the first things you should be thinking about, after investment money is your business name. 

Name gives identity and branding to your product. You need to name your business to increase interest in your product, and understanding of what you do, sell or provide. A business name is often the primary representation of a company that people remember. It is like a flag that carries your business’s reputation, your products, your service and everything about your business in one. Every entrepreneur should know how crucial it is to name a business correctly before launching publicly. 

So… if you are ready to formulate an amazing catchy business name then here are a few key points to determine if your chosen name works:

How to name a business name? 

  1. Memorable – does a business that sells pancakes named ‘Scrumptious Fluffy Tasty Pancakes’’  make sense to you? It might but you wouldn’t be able to remember it for a long time. The thing when naming a business is its conciseness. Good and easy names that stick in the mind gets half of the branding job done. Flat as a ………
  1. Keep it simple – as the old saying goes, ‘there is beauty in simplicity.’ Don’t force yourself to create complex names for your business for the sake of creativity. It should sound nice and be easy to pronounce and easy to spell. Apple. Mars. Ford. 
  1. Avoid using your name – although it is your business, you are the founder and so on and so forth… unless you are an established brand or a well-known individual– avoid using your own name. More so, your name doesn’t reflect the nature of your business and could pose future problems when you decided to sell your business. Unless your name is Henry Ford.

Creating a name for your business is not something you should agonise over. In addition, it is good to ask people to comment on your potential business name before you make it official. This way, you will get some valuable feedback and insight from people about the name and what it means to them. 

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