How to write freelance proposals that win?
Competition is everywhere and is inevitable. It is part of human nature. We are all born with a desire to survive, which often means winning. Of course, who wouldn’t want to stand out? In a very saturated market like the Gig Economy, your skills and talents are the greatest weapon you can use to get ahead of the field.
For many of us, our own jobs require us to be competitive. If your job happens to be in sales, you’re competing every day to get new business. If you’re a freelancer, you’re competing everyday to get clients. People need to understand the power of writing a winning proposal. With 2 million freelancers in the United Kingdom, being able to write a proposal is incredibly beneficial because effective proposals can help you convert more highly qualified leads into profit.
Parts needed to be seen in the proposal:
Introduction – this where you introduce yourself, your company/business, and how you can meet the client’s needs
Executive summary – provide the main ideas of your proposal.
Table of contents – insert a brief outline, especially if your proposal is long.
Body – fill in the details of your proposal, including any limitations or caveats.
Conclusion – wrap everything up with clear next steps and a call to action.
Remember, a winning proposals is the one that catches the reader’s attention and encourages them to read to the end. There should be an enticing piece in your proposal so prospective customers want to know more about your offer.
Of course, you need to observe professionalism in your proposal letter, but the tone needs to be human. Lastly, when writing a proposal letter, be sure to clearly address the recipient and state the reason for proposing such an idea.
