Do you care about how people see you or what they think of you? That is your reputation. If you care about what you wear, what you smell like, what your haircut is, what people say about you, you are caring about your reputation and about how people see you, First impressions count. Now magnify that 1000% and that is your online reputation. It can grow from 10 people to thousands of people in hundreds of countries very quickly,
All businesses should monitor their online reputation. It just takes a few seconds for a negative consumer experience to go viral and affect your profitability. It’s much worse if you’re unaware of what’s going on and not in control of the situation. The value of developing and keeping a positive internet reputation cannot be underestimated. Many brands, large and small, have strategically directed their online reputations to enhance consumer interactions and, as a consequence, produced excellent outcomes.
For years, online reputation monitoring has been a developing area of internet marketing. Just like a strong personality (public image) helps build stronger customer connections in the real world, it does the same on the internet. Any company should prioritise reputation management. As a result, they’d be able to analyse how customers view them or what they think about the organisation. Reputation management is critical for brands that collect and manage internet reviews. In another sense, everyone in the public spotlight has to control their reputation.
Online Reputation Management Tips:
- Be socially updated – If you want to rank higher in the search results, you must remain relevant. Update your website and social media presence in order to remain relevant. This implies you must keep your material fresh and focus on your social media strategy.
- Be responsive – Businesses who don’t encourage happy and satisfied customers to post reviews on Google, Facebook, Yelp, Agoda, and other social media sites are at a disadvantage since consumers prefer to criticise than praise. Similarly, seek to respond fast to consumers who express gratitude or dissatisfaction with your goods or services. Ignoring bad ratings may worsen the situation.
- Be an observer – Facebook and Twitter are the most popular social media channels for complaining or praising a company. To this end, monitor what your audience is saying about you and your company by reading their comments on your articles and doing Google searches on your brand.