PR press release during quarantine for SME
News is a vital source of information and in this difficult time, being informed is a big help to keep safe during this pandemic. With many businesses shutting down or minimising employees and the amount of services they offer to the public, a lot of people can be surprised if they find out that the place where they used to buy local products is closing indefinitely. While this can be understood as one of the effects of COVID-19, if a business decides to stop operations but then plans to go back after the pandemic is over; this may affect them negatively. They will lose communication with their customers.
This is where the role of producing quality press releases begins. If you’re planning a public relations strategy for your business, you will certainly be considering press releases. With the new variant of coronavirus in the United Kingdom taking over the country, it is harder for small and medium enterprises to cope up. We hope you can see the value of communication so that you will not lose your client’s trust and support through the use of a press release.
Know the goals of a press release
A press release aims to notify the media about an event in hopes that they will spread the word. A press release is not only focused on sharing positive events about your business but also the status of your business and what people should be expecting. Although a press release is expected to have reporters spreading the word about your business, it is also important to wait for the perfect opportunity to release your business’ statement. In that way, you can have a better chance of reaching a wider audience.
A well-crafted and carefully distributed press release is a cost-effective public relations and marketing tool that can help any SMEs to build stronger branding for their businesses.
