Should sales people lie or tell the brutal truth

Many people think that you can’t be entirely honest in business and still be profitable,or successful in sales. Are they correct? 

According to the researchers, there is much we have mistaken about deception, truth-telling, and trust— and that, if perfected, lying the correct way may help develop relationships, rapport, and build a portfolio of regular customers and clients. As a response, many individuals in the general populace believe that most salesmen are dishonest and would say anything to earn a profit. It’s crucial to stress that this is far from the case. Sales has a negative image as a profession. where trust is seen as a scarce commodity.

Sales integrity is an underappreciated yet ultimately necessary trait. Buyers must have confidence in salespeople. Particularly today. Customers may be more careful and cautious when everyone is racing to deal with change. Should salespeople, on the other hand, lie or tell the brutal truth when confronted with an inquiry?

There are a variety of reasons why salespeople would lie. Others do it because they are unfamiliar with their product or service. Some lie as they strive too aggressively to be everything, praising the qualities of their product to address every dilemma. Lastly, money is the most powerful motive for lying because the sooner a prospect becomes a client, the faster you may receive your commission and move ahead. The desire to complete the transaction might easily distort one’s moral compass.

Again, should sales people lie or tell the brutal truth? Answer is, attempting to balance honesty and persuasion is a fine line for salesmen to tread. All are required for success, yet they clash against each other. Thus, in the sales profession, you often do not have the luxury of promoting the greatest product. Similarly, you cannot shield your client from reality, but you may assist them in adjusting to it. 

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