TIPS FOR DOING PUBLICITY FOR SMEs

Unlike big companies that allocate big budgets for marketing and publicity, SME owners face a different reality. Promoting products is expensive but, would you believe that there are effective low-cost ways that work for your small business? Note that publicity is not paid and is different from advertising. Publicity is a way of mass communication, it is a way of creating public awareness for your brand. Here are some tips on how to apply it to your business.

BUILD YOUR STORY

The first thing you do after launching your business is to embed your story origin to your website and social media sites. This will give the public information on why your business exists as well your vision and mission for your potential clients. 

SHARE ACHIEVEMENTS

Many SMEs have their own share of success in the industry. It is important to tell the public about your business’ achievements such as awards or new partnerships for these are opportunities to show your excellence in the field. 

LOOK FOR THE UNUSUAL

You can send press releases of your business to local newspapers and radio, whose target audiences would most likely be interested to know your offer. You can also send a photo of what your business sells to increase the chance of having it published. 

GIVE BUSINESS CARDS

Provide clients your business card if you are a service provider. This can boost your chance to have them refer you to a friend or neighbour if you ask them for a recommendation. Business cards make it easier for people to pass your information to others.

EMBRACE SOCIAL MEDIA

Social media applications are available for free! They are tools where you can get business exposure for free. If you are targeting millennials and generation Z, social media is the best way to publicise your business. 

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