Since there is a lot to do when organising an event, many people overlook the importance of publicity. It may seem easy to put together a successful advertising strategy and promotion plan for an event, but in practice, this is far from the case. In light of this, we have compiled a list of tips for you to use to publicise your event without spending a penny.
Tips to Get Free Publicity for Any Events:
1. Free email marketing
If you have email subscribers, you may promote your event for free. Create interesting emails that more than just welcome people to the event; use them to explain why your audiences must attend and what they’ll get out of it. Email marketing may be successful here if used right. Rather than bombarding everyone, filter your database by interests, location, and demography. Create a concise, informative, and creative event mailer that includes the sign up link once you’ve whittled it down.
2. Know a bit about SEO
Many individuals use Google to discover events near them. What if your event appeared in search results? One option is to conduct keyword research before the event and use that information to guide your content strategy. With the Internet’s prominence in our daily lives and social media’s expansion, event organisers must know how to market events on Google and Facebook as well as in person. Proper Search Engine Optimisation is simply one part of this skill set, but a crucial one.
Simply said, having people talk highly of your event will boost attendees. Now, the question is: how do you get the word out? Share event details with community groups that include your target audience. Use meetings, occasional communications, and bulletins to publicise events and urge people to tell friends and acquaintances about it.
Have t-shirts made up of your event or business and give them away for free to people to walk around town. Put posters up in buses or trains where hundreds of people can see them. Find a TV interview and accidentally walk behind them with your event advertised!
You could also attend similar events or work with charities that are linked to your business or your event so that you make the right connections, at the right time to support free advertising.
The COVID-19 pandemic has posed significant difficulties for the events and hospitality industry. However, if you have a knack for bringing people together, now may be a good time to look into being a freelance event planner or organiser.