Planning to promote your services as a freelancer on your own website or through social media is an exhausting job. If you add into the equation the need to use other websites it is both tiring and frustrating.
Why? Advertising your credentials in a pool of other giggers takes a lot of hard work and real planning so you can stand out. Slogging through different designs that are pleasing to the visitors’ eyes is just the tip of a website promotion for freelancers. If you don’t have an idea where to create one, worry no more because sites like WordPress, Wix, Squarespace, and many others are ready to help you get started on your website promotion. Once you have the design, you then need the content, the links and the data to upload.
Being a freelancer takes more than just building a website or submitting your portfolio online to gig economy listing websites but it also involves a smart way of marketing yourself as a freelancer. Website promotion for freelancers involves building your personal brand through an online portfolio because aside from showcasing your latest works or achievements, branding is a way to stand out among a sea of talented giggers.
Few tips for website promotion for freelancers:
- Choose a suitable platform to promote your online portfolio – marketing yourself is like selling a product, you need to make offers in an area where your target market would most likely see it.
- Simple domain name is a must – harder domain names are difficult to remember, hence it is vital that you create a simpler domain name so your potential clients or old clients would easily recall your site.
- Share your portfolio throughout social media – social media can never go wrong. With a vast amount of users using social media and browsing the world wide web, thousands of people from different parts of the world can access your website. That’s why it is important that you take note of plugging your website on your social media sites so that potential clients would see it and navigate your online portfolio.