Ways to shine in a saturated freelance market
There are so many opportunities in the freelance sector, and more appearing by the day. With the rise in the popularity of freelancing, there is also a growth in the number of job sites and communities that offer opportunities. As a freelancer, it might be intimidating to start a career if there is so much competition for this one position. A PayPal poll found that freelancers’ second largest worry, behind inconsistent income, was a saturated market or competition. In any case, the secret to becoming a successful freelancer is all in your head. What you perceive to be true will seriously affect your freelance career.
However, it is clear that the rise of the industry poses a concern for the majority of freelancers. How can you stand out amid a sea of competent freelancers?
1. Create a strong portfolio and resume –Every freelancer, such as any other employee, requires a resume and a portfolio that is similar to a company’s portfolio. You can’t shine out from the crowd if potential clients can’t assess and review your work. Without a portfolio, many clients won’t even bother communicating with you.
2. Master Your Skill and Knowledge – Take advantage of online learning opportunities, get relevant certifications, volunteer your services for compensation, and put in as much time as possible to perfect your craft. With so many rivals, it’s hard to shine. Concentrating on a certain specialisation will separate you from the crowd, thus eliminating your competitors.
3. Recognise holes in your sector – The first step in building a company that services the hungry audience is learning how to uncover a hungry population and the difficulties they encounter. Armed with this information, you can then develop a pitch that directly addresses the issues that are keeping them up at night.
If you want to set yourself apart from other freelancers, you should consider the reason you went into freelancing in the first place and try to incorporate that motivation into every choice you make on a day-to-day basis. This permits you to concentrate on what is most essential.
