Flexing Your Freelance Portfolio Online

In the past people would advertise and send flyers around the neighbourhood. These days the neighbourhood is anything online, the local neighbourhood has grown. Flyers are posts on Facebook, Linked In and other such social sites. The more that you post, the more advertising you are putting out into your target market. 

To be well known in the gig economy and get a steady stream of paying clients, you must invest time and energy just  like in any other business. So, marketing your freelancing abilities online is a must. Thus, flexing your freelancing company is vital to success but it doesn’t mean it is always a breeze. Here are some ways to flex that portfolio effectively to establish a strong online presence.

Tip 1: Improve your SEO strategy.

SEO (Search Engine Optimization) is a powerful tool that may help get visitors to your portfolio regardless of its place. That’s why it’s important to learn how to optimise the pages hosting your portfolio for search engine scanning by using relevant keywords, headers, and titles. Marketing nowadays is all about content. You must entice others to see your portfolio and evaluate it. Write informative and engaging content and link it to others in the sector to grow your profile.

Tip 2: Expand the impact of your cold outreach.

Cold outreach (emailing, social messaging, texting, or phoning) is still popular. Why? Simply put: it’s effective. However, cold outreach is only effective in large quantities; in order to win a single account, numerous emails and phone calls must be made. There might be a 10% conversion rate, or lower, so for every 100 emails and messages you might get 10 responses, if it is good.

Tip 3: Deploy social media ads.

If the aforementioned strategies haven’t yielded satisfactory results, advertising your services might be the next logical step. Marketing professionals can no longer afford to ignore the power of social media ads. A quick influx of new customers may be a smart business decision.

Tip 4: Add hyperlinks to everything.

How will people see your portfolio if you don’t display it? Incorporate links to your website into your email signature, social media accounts, and printed materials like business cards.

Tip 5: Establish a professional profile.

It’s crucial to classify your private life from freelancing. Freelance work is essentially its own business model. Make a name for yourself in the digital world by establishing a unique persona. It’s much easier to build brand recognition among your target audience when the content you submit to your platform is constant, consistent and engaging. 

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