How to Market Your Skills in the Gig Economy?
Marketing a company is easy, you focus on the brand, the products and the services. There are competitors to compare against, price comparison sites to advertise on and you can rely on your confidence in the brand. There is usually a big marketing budget available and staff to help with sales, marketing, PR, and to post on Social Media about how great you are.
Marketing oneself involves building up your professional confidence and communicating with clients. It is harder to sell yourself than it is to promote a product. Millions of jobs are available, and individuals have more alternatives than ever to change employment. As an outcome, firms are hunting for whatever edge they can get as they expand their workforce. Also, according to Brodmin’s research, the gig economy will increase to 86 million people by 2027.
Many of us find it difficult to push ourselves out of the comfortable environment that we operate in. When compared to more established businesses, freelancers in today’s gig economy merely do not have the financial resources to invest in costly promotional activities. Conversely, marketing a freelancing or small organisation may be more difficult than most people believe so will you just quit? No. Successful Giggers rise to the challenge.
How Do You Market Your Gig Economy Skills?
It’s crucial to realise that your dream work is more than simply something you’re excellent at, so the first step is establishing what qualities you’ll bring and what service you’ll offer.
Second, build a group of peers by networking with others in your industry as well as taking the opportunity to cultivate meaningful relationships with them. When you’re in the company of other professionals in the industry, you’ll be able to see things in a new light.
Third, evaluate your current level of intellectual capital and seek ways to improve it. This means taking an honest inventory of your knowledge, expertise, and experience with respect to others in your domain. If you have a greater amount of intellectual capital, it means the business places a higher value on you at the moment. Improving your skills, getting additional qualifications, or more valuable experience here will help.
It is not enough to sell oneself as a professional. Instead, you should emphasise your specific areas of competence. There are many freelancing experts out there, so you probably won’t stand out by taking this strategy. Therefore, you must market your skill. Make it known that your capabilities, ideas, and experiences make a big impact in the projects of your clients. Sometimes giving some ideas for free will help you to win favour with employers and get you to share your thoughts, ideas and experience with others more freely.
Lastly, remember that it’s not personal if a client or job opportunity passes you by. Even if you don’t receive the job on one project, you can be considered for another. Stay in contact with the recruiting team, you never know when opportunities present themselves, and if you can save them the money for advertising for a role, that money could go towards hiring you!
