Trends In Property Marketing
There is so much going on in the UK at the moment. Brexit, Political uncertainty, seasonal change and permanent change, the growing tech hubs of cities in both the south and north of the country and the restrictions caused by increased taxes. There are more people entering the technology sector, there are fewer people entering farming. This shift in employment demographics means that there are more people moving to the city, than living in the countryside. There are more people looking to rent, then there are people looking to buy. The cost of buying and the percentage needed for a deposit keeps changing. So many things to consider when reviewing the real estate market. The United Kingdom’s real estate market is in a constant state of flux. For a business in this sector to succeed, it is crucial that its management be informed of current market trends in real estate.
The latest topics of conversation in UK real estate marketing include the following:
If you want to reach the vast majority of potential tenants who do their search online, you need to emphasise your internet presence. Real-time communication about your listings, directly addressing frequent queries and concerns in order to enhance interest and conversion, is something you can tailor to your website.
Second, many people who temporarily switched to working from home because of the pandemic have opted to do so full-time or to divide their time between home and the office. As a result, there has been significant growth in the number of single tenants leasing two-bedroom flats in order to utilise the spare room as a home office. Tenants will be interested in a variety of inside activities in addition to outside ones as many people’s priorities have shifted to the big indoors, which is understandable. Hence, you may angle your marketing in this aspect to attract possible tenants.
Lastly, this year will see the passing of the Rental Reform Bill, which will be accompanied by the publication of the accompanying policy white paper, one of the most significant developments in the private leased sector in over a decade. The white paper was initially stated to be issued in 2021, however the UK government chose to postpone the publication to later this year. The reform package is expected to contain measures such as the repeal of Section 21, no-fault evictions, with the goal of boosting tenant security, as well as strengthening repossession grounds for landlords who have legitimate reason under Section 8. Thus, to market your property, you may need to be better informed than those making decisions. Keeping abreast of change is vital in an ever-changing world.
